Fintech for
corporate benefits
Personalized corporate benefits leveraging Visa’s network
Raiô Pagamentos — Product Advisor
JUL 2023 - Present • (remote) Brazil
Raiô Benefícios
Raiô, a Brazilian fintech specializing in corporate benefits, innovates offering personalised benefits that reflect the unique needs of each employer and employee, and sees a significant opportunity to leverage technological advancements to cater unique solutions to its diverse market needs.
Partnering with Visa marked Raiô’s initial step in differentiating itself by enabling global transactions for employees across a broad network of merchants, where Visa's extensive acceptance includes merchants from large retailers to smaller businesses, ensuring that Raiô’s customers can easily make transactions in both urban and rural areas.
HIGHLIGHTS
• Own product life cycle to launch corporate benefit products (online platform, mobile app (iOS and android), and Visa debit and credit card).
• Strategized the product concept, led product requirements, roadmap, and implementation, aligning different necessities of clients and business partners of the company, being responsible for the end-to-end product strategy and development lifecycle.
• Executed product research, customer discovery and market analysis, created requirements and strategies for product, pricing, and positioning for competitive differential.
• Oversaw and led partner relationships with white label card issuers, card processors and card networks (Visa and Mastercard), analyzing the best partners and suppliers aligned with economics and business strategy.
• Advised regarding business strategy and operational plan, with the main goal of keeping all areas in sync and ensuring launch in the company in the first quarter of 2024.
